https://edentadesse.me/idk daily 0.75 2023-04-17 https://edentadesse.me/idk/Blog Post Title One-l57ry monthly 0.5 2020-08-27 https://edentadesse.me/about daily 0.75 2025-06-03 https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/15473dd2-50bb-4e4f-9552-473602c2f398/IMG_8269.jpeg https://edentadesse.me/mcasd-full-case-study daily 0.75 2023-04-17 https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/ac5bbed2-c102-4e57-9128-25a883ce62c6/Recording+2022-12-21+at+20.32.11.gif mcasd full case study Ticket Reservation https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/e1a880ad-3482-472b-ae3b-d30878d4f7ea/MCASD+affinity+map+-+Frame+1.jpg mcasd full case study Themes Amongst Patrons - Most are folks of all age groups with a curiosity or interest in art. They typically discover MCASD online and visiting for the first time. They have some experience with apps but mostly for language translation purposes. https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/bb8a9605-4633-428d-b30f-31ae3439e54a/iphonex-3up-grid+6.png mcasd full case study https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/b4f5e08a-40a8-4b12-9bfb-3efacea962f9/add+other+experiences.png mcasd full case study https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/b51d21d8-f9c7-49be-8bd5-6726c40e4a0f/Frame+219.png mcasd full case study https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/1677772401701-4WB5QDAG78Y47C5Q4YW7/Screen%25252BShot%25252B2022-12-22%25252Bat%25252B2.46.29%25252BPM.jpg mcasd full case study https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/84b554eb-f247-4a9d-9c5c-d641d6aae50c/MCASD+affinity+map+-+Frame+2.jpg mcasd full case study Patrons value education around art as well as accessibility around that access. They are looking for ways to connect with the museum and artists when their visit Is over. https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/6c1f6057-3c7b-4ef1-b52f-96ee922181a9/iphonex-3up-grid+5.png mcasd full case study https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/9026d542-4a04-4d3b-a66f-ed38b22ef851/Screen+Shot+2023-01-09+at+11.06.45+AM.png mcasd full case study https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/b0c530e6-3126-4913-a8f5-ab7ebf246d64/Screen+Shot+2023-01-01+at+9.16.44+PM.png mcasd full case study https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/c3ee9e59-623f-4859-80ab-36e8105703a7/onboarding.gif mcasd full case study Language Selection and Onboarding https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/d7cf2392-67d1-47a7-b4b4-b9f7c84ba14b/Picture1.png mcasd full case study Patrons have difficultly distinguishing between the 2 MCASD locations based on MCASD's website. Additionally, older patrons find technology difficult to navigate. https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/265fa5f8-6ba8-4e1c-b0c9-dc7bf5e27871/iphonex-3up-grid+7.png mcasd full case study https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/aaba3565-5a88-4765-be61-78d7ad9c5781/CART.png mcasd full case study https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/ec6f5199-dbed-4cce-a4fd-f96cfc4f668c/Frame+218.png mcasd full case study https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/1677772445545-QRG7PAH80AI4QX5UND2S/Screen%252BShot%252B2022-12-22%252Bat%252B2.46.29%252BPM.jpg mcasd full case study https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/9d09da9f-1fd8-4938-a62b-c59d935ca75b/josh.png mcasd full case study https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/78b6597b-5f6c-449f-9bcd-589da5419eac/iphonex-3up-grid+1.png mcasd full case study 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Notes from 1:1 Interviews with Patrons https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/c03326a2-9d9a-4f7d-b9b4-2eb4e0028290/Screen+Shot+2023-01-09+at+11.06.45+AM.png mcasd full case study https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/748ecbad-d63e-42dd-a8af-a6f0570374f6/Screen+Shot+2023-01-01+at+9.16.44+PM.png mcasd full case study https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/fdad9ed7-114d-4251-989a-dac278ee426f/switch+to+la+jolla+tab.gif mcasd full case study La Jolla Location https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/381d41fc-a938-445d-b933-1129ae9be306/exhibit+page.png mcasd full case study https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/5d178d0e-364b-4166-a85b-99c5369ff88c/Frame+229.png mcasd full case study https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/da5f15a6-06f2-4ca2-9a03-ac66e83d98bb/Screen+Shot+2023-01-09+at+11.06.45+AM.png 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They are looking for ways to connect with the museum and artists when their visit Is over. https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/6c1f6057-3c7b-4ef1-b52f-96ee922181a9/iphonex-3up-grid+5.png work - Creating an Enhanced Membership Experience - Museum of Contemporary Art San Diego https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/9026d542-4a04-4d3b-a66f-ed38b22ef851/Screen+Shot+2023-01-09+at+11.06.45+AM.png work - Creating an Enhanced Membership Experience - Museum of Contemporary Art San Diego https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/b0c530e6-3126-4913-a8f5-ab7ebf246d64/Screen+Shot+2023-01-01+at+9.16.44+PM.png work - Creating an Enhanced Membership Experience - Museum of Contemporary Art San Diego https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/c3ee9e59-623f-4859-80ab-36e8105703a7/onboarding.gif work - Creating an Enhanced Membership Experience - Museum of Contemporary Art San Diego Language Selection and Onboarding https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/d7cf2392-67d1-47a7-b4b4-b9f7c84ba14b/Picture1.png work - Creating an Enhanced Membership Experience - Museum of Contemporary Art San Diego Patrons have difficultly distinguishing between the 2 MCASD locations based on MCASD's website. 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Museum of Contemporary Art San Diego Artist Bio Page https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/5fd403ca-916d-434a-8860-9c9c9c36cfa4/iphonex-3up-grid+2+1.png work - Creating an Enhanced Membership Experience - Museum of Contemporary Art San Diego https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/16f558e1-0c7e-4fe3-9119-d00f9f9eeef1/create+account.png work - Creating an Enhanced Membership Experience - Museum of Contemporary Art San Diego https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/39efe28c-858a-447d-9bf9-5e9fc4cd9a91/Frame+224.png work - Creating an Enhanced Membership Experience - Museum of Contemporary Art San Diego https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/094c270e-25f5-4314-b251-3ddaf54bbfa1/suzanne.png work - Creating an Enhanced Membership Experience - Museum of Contemporary Art San Diego User Persona #2 - Reflecting Gen Y/ X Responses https://images.squarespace-cdn.com/content/v1/6370edae307a85180d0fbe07/1677772469107-9ZKM1QQJW2N8UEZYFGOE/Screen%252BShot%252B2022-12-22%252Bat%252B2.46.29%252BPM.jpg work - 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